Book Details

Competition in Marketing

Publication year: 2006

ISBN: 978-3-8350-9277-8

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In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography.

Subject: Business and Economics, Management-Entscheidungen, Marketingproduktivität, Nachfragebezogene Information, Produktdifferenzierung, Wettbewerb, marketing, over-acting, performance