Electronic Books

Total Books: 21 - 40 /283

B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade / Gerrit Heinemann

Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...

Behavioral Interventions for Prevention and Control of Sexually Transmitted Diseases

Before AIDS, the role of behavioral interventions in preventing transmission of sexually transmitted diseases was acknowledged ...

Behavioural Research for Marketing : A Practitioner's Handbook / Julian Adams

Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...

Benefits Realisation: The Change-Driven Approach to Project Success / Rasmus Rytter

In Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and ...

Big Data : A Road Map for Successful Digital Marketing / Amandeep Singh, Rohit Bansal, Sandhir Sharma

Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...

Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall

The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...

Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...

Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli

This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...

Build To Order : The Road to the 5-Day Car

Build To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s ...

Business Ethics : Methods and Application / Christian Becker

Business Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the ...

Business Plan : Telepherique Du Bludan أسامة عرفات ؛ عمار العظمة ؛ رومانس قاروط ؛ إشراف د. جهاد يعقوب

Telepherique Du Bludan is one of the most prominent tourist attractions that targets tourists and visitors from all over ...

Canadian Semantic Web

This book covers a variety of well known topics of interest to practitioners in industry and research scientists. The range ...

Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin

Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...

Collaborative Networks and Their Breeding Environments

This book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored ...

Collaborative Product and Service Life Cycle Management for a Sustainable World : Proceedings of the 15th ISPE International Conference on Concurrent Engineering (CE2008)

Collaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE ...

Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...

Competition in Marketing

In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...

Computer Applications in Sustainable Forest Management

Computer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty ...

Conflict Prevention in Project Management : trategies, Methods, Checklists, and Case Studies

This handbook is about the handling of external conflicts in international technical projects written for Project Managers ...

Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...

Total Books: 21 - 40 /283