Electronic Books

Total Books: 41 - 60 /283

Conjoint Measurement : Methods and Applications

Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...

Consumer Behaviour and Analytics / Andrew Smith

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...

Consumer Happiness: Multiple Perspectives

Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...

Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou

Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...

Consumers, Policy and the Environment

The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...

Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...

Content Delivery Networks

Content Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...

Corporate Brand Design : Developing and Managing Brand Identity / Mohammad Mahdi Foroudi, Pantea Foroudi

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...

Corporate Social Responsibility as an International Strategy

CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder ...

Countering Counterfeit Trade : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...

Creating Mobile Games : Using Java™ ME Platform to Put the Fun into Your Mobile Device and Cell Phone

Creating Mobile Games: shows you how to create a basic game and make it a professional one (by adding a pro look-and-feel ...

Crisis Management in the Food and Drinks Industry: A Practical Approach

This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications ...

Customer Experience Excellence : The Six Pillars of Growth / Tim Knight

Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...

Customer Loyalty in Third Party Logistics Relationships

These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...

Customer Processes in Business-to-Business Service Transactions

Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...

Customer Service Marketing : Managing the Customer Experience / Edwin N. Torres, Tingting Zhang

Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...

Data Engineering Issues in E-Commerce and Services

The purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...

Database Marketing

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...

Decision Support for Global Enterprises

Decision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...

Decision Support for Global Enterprises

Decision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...

Total Books: 41 - 60 /283