Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
Lire la suiteThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
Lire la suiteContent Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...
Lire la suiteCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
Lire la suiteCSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder ...
Lire la suiteThe book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...
Lire la suiteCreating Mobile Games: shows you how to create a basic game and make it a professional one (by adding a pro look-and-feel ...
Lire la suiteThis practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications ...
Lire la suiteCustomer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...
Lire la suiteThese issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...
Lire la suiteJanine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...
Lire la suiteThe purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...
Lire la suiteDatabase marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...
Lire la suiteDecision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...
Lire la suiteDecision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...
Lire la suiteIl libro Demand Planning analizza metodi quantitativi, modelli matematici e processi aziendali per la gestione e la pianificazione ...
Lire la suiteThe book brings in diverse perspectives on ubiquitous information environments, from computer-supported collaborative work, ...
Lire la suiteThe integration of analytic models into information systems provides the basis for developing intelligent decision support ...
Lire la suiteInvestigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at ...
Lire la suiteNew information technologies are being applied swiftly to all levels of government service: local, county, regional and even ...
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