Electronic Books

Total Books: 21 - 40 /179
Consumer Happiness: Multiple Perspectives

Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...

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Consumers, Policy and the Environment

The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...

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Content Delivery Networks

Content Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...

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Corporate Brand Design : Developing and Managing Brand Identity / Mohammad Mahdi Foroudi, Pantea Foroudi

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...

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Corporate Social Responsibility as an International Strategy

CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder ...

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Countering Counterfeit Trade : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...

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Creating Mobile Games : Using Java™ ME Platform to Put the Fun into Your Mobile Device and Cell Phone

Creating Mobile Games: shows you how to create a basic game and make it a professional one (by adding a pro look-and-feel ...

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Crisis Management in the Food and Drinks Industry: A Practical Approach

This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications ...

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NoIMG
Customer Experience Excellence : The Six Pillars of Growth / Tim Knight

Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...

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Customer Loyalty in Third Party Logistics Relationships

These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...

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Customer Processes in Business-to-Business Service Transactions

Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...

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Data Engineering Issues in E-Commerce and Services

The purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...

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Database Marketing

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...

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Decision Support for Global Enterprises

Decision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...

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Decision Support for Global Enterprises

Decision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...

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Demand Planning : Processi, metodologie e modelli matematici per la gestione della domanda commerciale

Il libro Demand Planning analizza metodi quantitativi, modelli matematici e processi aziendali per la gestione e la pianificazione ...

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Designing Ubiquitous Information Environments: Socio-Technical Issues and Challenges

The book brings in diverse perspectives on ubiquitous information environments, from computer-supported collaborative work, ...

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Designing and Evaluating E-Management Decision Tools

The integration of analytic models into information systems provides the basis for developing intelligent decision support ...

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NoIMG
Digital Economies At Global Margins

Investigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at ...

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Digital Government

New information technologies are being applied swiftly to all levels of government service: local, county, regional and even ...

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Total Books: 21 - 40 /179