This handbook is about the handling of external conflicts in international technical projects written for Project Managers ...
Lire la suiteA progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
Lire la suiteCovering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
Lire la suiteConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
Lire la suiteHelps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
Lire la suiteIllustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Lire la suiteThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
Lire la suiteProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Lire la suiteContent Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...
Lire la suiteCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
Lire la suiteCSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder ...
Lire la suiteThe book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...
Lire la suiteCreating Mobile Games: shows you how to create a basic game and make it a professional one (by adding a pro look-and-feel ...
Lire la suiteThis practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications ...
Lire la suiteCustomer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...
Lire la suiteThese issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...
Lire la suiteJanine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...
Lire la suiteCovers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...
Lire la suiteThe purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...
Lire la suiteDatabase marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...
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