Electronic Books

Total Books: 301 - 320 /332

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert ...

Discusses management techniques, communication skills, and relationship building tactics to become effective and successful ...

The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, ...

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...

The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...

Provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...

It offers a glimpse into the opening door of semantic technologies by means of concentrated examples of semantic applications ...

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...

The Sun Gate Hotel & Resort invested a location at the Coast of Latakia to open up new doors for people to enjoy and relax ...

It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting ...

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...

This guide will help you: Navigate the world of virtual sales Overcome the barriers of virtual customer interaction Evaluate ...

The aim of this study is to clarify the role of advertising on the purchasing behavior of consumers to achieve the goal in ...

This research was aimed to explain the impact of CSR activities on companies financial performance. To achieve that goal, ...

Drive revenue and grow your business by using the powerful concept of scarcity.

Provides important guidelines for the digital transformation process and shows how established companies in particular can ...

Transformations and projections are used extensively in Computer Graphics, a field which is now a part of everyone’s lives ...

Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...

This book offers insight into important trends in the global travel and tourism industry and analyzes developments in the ...

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...

Total Books: 301 - 320 /332