The Road to Luxury: The New Frontiers in Luxury Brand Management / Ashok Som, Christian Blanckaert
Publication year: 2021
ISBN: 1119741319
Internet Resource: Please Login to download book
The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.
Subject: Business & Management, Marketing & Sales, Sales Management, Business & Economics
