In this book, multiple authors working on the application of social media in projects come together to craft an agenda for ...
Continue readingSocial Networks and the Semantic Web combines the concepts and the methods of two fields of investigation, which together ...
Continue readingLydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, ...
Continue readingA comprehensive resource that addresses all aspects of this burgeoning field of dentistry. Provides a comprehensive manual ...
Continue readingThis book covers the foundations of accounting, marketing, hiring, and achieving success in the first year of business in ...
Continue readingAs a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...
Continue readingStrategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...
Continue readingThe European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers ...
Continue readingExplores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
Continue readingThis is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold ...
Continue readingCovers the following three key areas: Product management: positioning, core competencies and organizational integration Product ...
Continue readingExamines the 'inventory' or 'working capital' angle, which is overlooked in many of the more strategic supply chain management ...
Continue readingHelps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, ...
Continue readingIn today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource ...
Continue readingMountainous regions are vitally important ecosystems. They are an important storage of fresh water and energy, a rich source ...
Continue readingHow can we design more sustainable industrial and urban systems that reduce environmental impacts while supporting a high ...
Continue readingThis book constitutes the thoroughly refereed post-proceedings of the 6th International Workshop on Technologies for E-Services ...
Continue readingAddresses the topic of technology use along different touchpoints in context of different services in retailing, both in ...
Continue readingTerrorism informatics has been defined as the application of advanced methodologies, information fusion and analysis techniques ...
Continue readingThe Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary ...
Continue reading