Electronic Books

Total Books: 261 - 280 /283

The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, ...

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...

The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...

Provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...

It offers a glimpse into the opening door of semantic technologies by means of concentrated examples of semantic applications ...

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...

The Sun Gate Hotel & Resort invested a location at the Coast of Latakia to open up new doors for people to enjoy and relax ...

It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting ...

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...

This guide will help you: Navigate the world of virtual sales Overcome the barriers of virtual customer interaction Evaluate ...

The aim of this study is to clarify the role of advertising on the purchasing behavior of consumers to achieve the goal in ...

Drive revenue and grow your business by using the powerful concept of scarcity.

Transformations and projections are used extensively in Computer Graphics, a field which is now a part of everyone’s lives ...

Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with ...

Agricultural cooperatives have strong market positions in agri-food industries, in many countries. In recent decades we have ...

Provides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...

The aim of warranty management is to achieve the overall business objectives by focussing on both product performance assurance ...

Web community, defined as a set of Web-based documents with its own logical structure, is a flexible and efficient approach ...

Total Books: 261 - 280 /283