Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social ...
Continue readingHelps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make ...
Continue readingPro CSS and HTML Design Patterns is a reference book and a cookbook on how to style web pages using CSS and XHTML. It contains ...
Continue readingWith this book, you'll learn: • What the day-to-day work of product management entails--and how to excel at it • Why ...
Continue readingProduct Reliability develops a framework which links reliability specifications and product performance in the context of ...
Continue readingProduction Planning in Production Networks addresses production planning problems in distributed manufacturing networks from ...
Continue readingThe project management profession continues to grow and mature, but is at risk of excluding those who don’t fit the mould. ...
Continue readingDesigned to help midlevel and senior managers in organizations dedicated to public purposes, this book provides trained self-awareness ...
Continue readingSocial research and opinion polls give people the opportunity to express their views regularly on different topics and provide ...
Continue readingPublic Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...
Continue readingA perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...
Continue readingThe majority of studies on the quality of life have been conducted in Western contexts and are based on Western participants. ...
Continue readingProvides a toolkit to structure, compose and design questionnaires for business application Delivers an accessible guide ...
Continue readingRetailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well ...
Continue readingBrings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...
Continue readingOffers a fresh method of assessing and managing risks in SMEs, by adopting a multidisciplinary approach. In small and medium ...
Continue readingThe Syrian market have relied on the basic scarcity product tactics, but creativity and uniqueness have become more in need, ...
Continue readingIn Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales ...
Continue readingThis book introduces advanced concepts in service provisioning and service engineering, including semantic concepts, dynamic ...
Continue readingSemantic Web services combine Web services communication technology with the intelligent processing of ontology-based metadata ...
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