Book Details


Principles of marketing / Lloyd C Harris; Philip Kotler; Gary Armstrong; Hongwei He

Publication year: 2020

ISBN: 9781292269566

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Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Subject: Business and Management, Marketing, Sales and marketing