Electronic Books

Total Books: 221 - 240 /285

Semantic Web Services, Processes and Applications brings contributions from researchers who study, explore and understand ...

The book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough ...

This book makes a case for a socially inclusive energy transition and illustrates how engineering and public policy professionals ...

Presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...

Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. ...

In this book, multiple authors working on the application of social media in projects come together to craft an agenda for ...

Social Networks and the Semantic Web combines the concepts and the methods of two fields of investigation, which together ...

Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, ...

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...

Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...

The European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers ...

Explores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold ...

Covers the following three key areas: Product management: positioning, core competencies and organizational integration Product ...

Examines the 'inventory' or 'working capital' angle, which is overlooked in many of the more strategic supply chain management ...

In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource ...

Mountainous regions are vitally important ecosystems. They are an important storage of fresh water and energy, a rich source ...

How can we design more sustainable industrial and urban systems that reduce environmental impacts while supporting a high ...

This book constitutes the thoroughly refereed post-proceedings of the 6th International Workshop on Technologies for E-Services ...

Addresses the topic of technology use along different touchpoints in context of different services in retailing, both in ...

Total Books: 221 - 240 /285