Electronic Books

Total Books: 161 - 180 /285

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...

Proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including ...

After having a wide look over similar and competitive universities it seems that there is a large number of students who ...

The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...

This is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on ...

In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...

Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...

Key reading for all those involved with the future of mobile communications, this book is a valuable resource, particularly ...

"In today's fast-paced, often-dehumanizing world, increasing positive adult involvement and influence is particularly vital. ...

In this book, Jos de Bruijn and his coauthors lay the foundations for understanding the requirements that shape the description ...

The book provides a comprehensive treatment of multidimensional scaling (MDS), a family of statistical techniques for analyzing ...

Moral Reasoning at Work offers a fresh perspective on how to live with them using ethics and moral psychology research. It ...

Total Books: 161 - 180 /285