Book Details

9780134492513

Principles of marketing / Philip Kotler, Gary Armstrong

Publication year: 2018

ISBN: 9780134492513

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Helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.


Subject: Business and Management, Marketing