Book Details


Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research / Kate BoltonIan Brace

Publication year: 2022

ISBN: 9781398604124

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Provides a toolkit to structure, compose and design questionnaires for business application Delivers an accessible guide to aid the process of writing a questionnaire with easy navigation to key points Addresses the modern-day challenges facing questionnaires such as the pressure to be shorter and smarter than ever

Subject: Marketing, Survey process, Questionnaire Design