Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social ...
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Helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make ...
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Pro CSS and HTML Design Patterns is a reference book and a cookbook on how to style web pages using CSS and XHTML. It contains ...
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With this book, you'll learn: • What the day-to-day work of product management entails--and how to excel at it • Why ...
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Product Reliability develops a framework which links reliability specifications and product performance in the context of ...
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Production Planning in Production Networks addresses production planning problems in distributed manufacturing networks from ...
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The project management profession continues to grow and mature, but is at risk of excluding those who don’t fit the mould. ...
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Designed to help midlevel and senior managers in organizations dedicated to public purposes, this book provides trained self-awareness ...
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Social research and opinion polls give people the opportunity to express their views regularly on different topics and provide ...
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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...
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A perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...
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The majority of studies on the quality of life have been conducted in Western contexts and are based on Western participants. ...
Continue readingProvides a toolkit to structure, compose and design questionnaires for business application Delivers an accessible guide ...
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Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well ...
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Brings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...
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Offers a fresh method of assessing and managing risks in SMEs, by adopting a multidisciplinary approach. In small and medium ...
Continue readingThe Syrian market have relied on the basic scarcity product tactics, but creativity and uniqueness have become more in need, ...
Continue readingIn Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales ...
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This book introduces advanced concepts in service provisioning and service engineering, including semantic concepts, dynamic ...
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Semantic Web services combine Web services communication technology with the intelligent processing of ontology-based metadata ...
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