Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Continue readingThe book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
Continue readingAI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...
Continue readingPresents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
Continue readingShows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Continue readingBehavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...
Continue readingExplores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...
Continue readingAjax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...
Continue readingSheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
Continue readingPresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
Continue readingThis book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...
Continue readingICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ...
Continue readingThis book—an outgrowth of the 10th International Symposium on Dynamic Games—presents current developments of the theory ...
Continue readingProvides a wide range of paradigmatic and theoretical substantive research articles in management research.
Continue readingThe book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management ...
Continue readingThe realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital ...
Continue readingAesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...
Continue readingHelps marketing decision makers in allocating their budget to diverse communication channels and different business units ...
Continue readingThis book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability ...
Continue readingArtificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and ...
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