A Twenty-First Century Guide to Aldersonian Marketing Thought
The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
Continue reading
AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
Continue reading
Advanced Introduction to Marketing Strategy / George S. Day
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
Continue reading
Corporate Brand Design : Developing and Managing Brand Identity / Mohammad Mahdi Foroudi, Pantea Foroudi
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
Continue reading
Handbook of Research Methods for Marketing Management / Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
Divided into four parts covering quantitative and qualitative research approaches, mixed-methods approaches, and critical ...
Continue reading
Key Account Management in Business-to-Business Markets
In times of fierce competition in business-to-business markets strong and economically sound business relationships with ...
Continue reading
Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
Continue reading
Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
Continue readingMarketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou
Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
Continue reading
Marketing for Sustainable Development: Rethinking Consumption Models / Sihem Dekhili
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...
Continue reading
Product Management in Practice : A Practical, Tactical Guide for Your First Day and Every Day After / Matt LeMay
With this book, you'll learn: • What the day-to-day work of product management entails--and how to excel at it • Why ...
Continue reading
Strategic Marketing : Concepts and Cases / Russell Abratt, Michael Bendixen
Explores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
Continue reading
The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz
The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
Continue reading
Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Continue reading
Video Marketing : Create Engaging Video Campaigns to Drive Brand Growth and Sales / Jon Mowat
Provides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
Continue reading
