Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge
Publication year: 2022
ISBN: 9781398606593
Internet Resource: Please Login to download book
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way.
Subject: Business, Marketing, Marketing Management, Data processing, Marketing Technological innovations
