تحسين النتائح
ترتيب حسب
من
الى
الصفحة 1
الصفحة 1
Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management
Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes.
Mapping Sustainability : Knowledge e-Networking and the Value Chain
Our underlying objectives are to contribute to the provision, mana- ment, and sharing of knowledge, and to enhance the value of knowledge and its uses by different constituencies in diverse contexts and at different stages of development. The central theme of this book, connecting its different parts, is about ways of transcending critical barriers to the effective uses of knowledge and e-networking. Of special relevance is the development of new approaches to the provision and transmission – from local sources to global networks and from global sources to local networks. In many ways, this is a book of theory and methods, as well as policy and performance.
Channel strategies and marketing mix in a connected world
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing.
Agricultural value chains in India : Ensuring competitiveness, inclusiveness, sustainability, scalability, and improved finance
This book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability and access to finance) to analyse the efficiency of value chains of high value agricultural commodities in India. It is based on the understanding that agriculture is an integrated system that connects farming with logistics, processing and marketing. Farmer’s welfare being central to any agricultural policy makes it very pertinent to study how a value chain works and can be strengthened further to realize this policy goal.
Life Cycle Management
This book provides insight into the Life Cycle Management (LCM) concept and the progress in its implementation. LCM is a management concept applied in industrial and service sectors to improve products and services, while enhancing the overall sustainability performance of business and its value chains. In this regard, LCM is an opportunity to differentiate through sustainability performance on the market place, working with all departments of a company such as research and development, procurement and marketing, and to enhance the collaboration with stakeholders along a company’s value chain. LCM is used beyond short-term business success and aims at long-term achievements by minimizing environmental and socio-economic burden, while maximizing economic and social value.
Building a Resilient and Sustainable Agriculture in Sub-Saharan Africa
What are the challenges and action points for agricultural sustainability in Sub-Saharan Africa? This collection of papers offers technical analyses, policy recommendations and an overview of success stories to date. Each carefully selected paper provides valuable insights for improved policy making and defines relevant strategic priorities on Africa’s sustainable transformation process, which is in line with the international development agenda. Although agriculture remains the main source of income for Africa’s population, the sector is rain-fed subjecting it to the vagaries of weather and climate change. This volume demonstrates the rationale of developing a competitive, inclusive and sustainable agribusiness sector for Africa’s food security and structural transformation.
Asian century … on a knife-edge : A 360 degree analysis of Asia's recent economic development
This book delves into the widely held belief that the 21st century will be the "Asian Century" by examining the Asia's rapid economic development in the post-war era and the challenges it faces in forging ahead of world leaders in the West. The impact of the current turbulent global political climate on Asia is critically analyzed, employing a holistic and multidisciplinary approach, combining economic, social, political and geopolitical perspectives. Written in an accessible style, the book offers students, business, government, and civil society players powerful insights on Asia.
Advanced Microsystems for Automotive Applications 2007 ; 3rd ed.
There is a coincidence of the AMAA objectives and those of EPoSS, the European Technology Platform on Smart Systems Integration, contributing intensively to the development of automotive-specific smart systems. You will find a series of the EPoSS items in the programme of the 11th AMAA, which continues to be a unique exchange forum for companies in the automotive value chain. The publication in hand also reflects these issues. It is a cut-out of new technological priorities in the area of microsystems-based smart devices and opens up a mid-term perspective of future smart systems applications in automobiles
