Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management
- المؤلف
- Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, …
- سنة النشر
- 2022
- الناشر
- Routledge
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes.
الكلمات المفتاحية: Marketing / Supply Chain Management / Operations Management / Consumer Behaviour / Marketing Management / Strategic Management
