الصفحة 82
الصفحة 82
Markov Models for Pattern Recognition : From Theory to Applications
Describes the underlying theoretical concepts - covering Hidden Markov models and Markov chain models - and presents the techniques and algorithmic solutions essential to creating real world applications. The actual use of Markov models in their three main application areas - namely speech recognition, handwriting recognition, and biological sequence analysis - is presented with examples of successful systems.
Markets, Games, and Strategic Behavior : An Introduction to Experimental Economics
This is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on topics such as matching, belief elicitation, repeated games, prospect theory, probabilistic choice, macro experiments, and statistical analysis Participatory experiments that connect behavioral theory and laboratory research Largely self-contained chapters that can each be covered in a single class Guidance for instructors on setting up classroom experiments, with either hand-run procedures or free online software End-of-chapter problems, including some conceptual-design questions, with hints or partial solutions provided
Marketing effectiveness and accountability in SMEs : A multimethodological approach
Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME.
Marketing Communication Policies
this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines.The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.
Marketing analytics : A machine learning approach
Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more.
Market segmentation analysis : Understanding it, doing it, and making It useful
Offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
Market Momentum : Theory and Practice
Market Momentum: It examines the behavioral and statistical causes of market momentum while also exploring the practical side of implementing related strategies. The phenomenon of momentum in finance occurs when past high returns are followed by subsequent high returns, and past low returns are followed by subsequent low returns. Market Momentum provides a detailed introduction to the financial topic, while examining existing literature.
Maritime Archaeology and Social Relations : British Action in the Southern Hemisphere
This book goes beyond a descriptive analysis of wrecks by exploring them and their cargoes as embodiments of 18th century social relations. Maritime Archaeology and Social Relations challenges traditional maritime approaches providing a different perspective that emphasises the richness, diversity and complexity of British action.By applying the concept of praxis, British action is integrated in both land and maritime spaces. A closer look into the associated experienced landscapes enhances our understanding of how social identities were projected at local and global levels.
Marine Eutrophication in Perspective : On the Relevance of Ecology for Environmental Policy
Is ecological knowledge relevant for environmental policy and if so, to what extent and in what way? These are some of the basic questions addressed in this book. Triggered by a series of oxygen depletion events in German, Danish and Swedish coastal waters at the beginning of the 1980s, international policies to reduce inputs of nitrogen and phosphorus to the North Sea were agreed upon by the North Sea states. The book provides a critical analysis of the role, scientists and scientific information, as well as civil servants, have played in the formulation and implementation of these decisions.
MARE-WINT : New Materials and Reliability in Offshore Wind Turbine Technology
This book provides a holistic, interdisciplinary overview of offshore wind energy, and is a must-read for advanced researchers. Topics, from the design and analysis of future turbines, to the decommissioning of wind farms, are covered. The scope of the work ranges from analytical, numerical and experimental advancements in structural and fluid mechanics, to novel developments in risk, safety & reliability engineering for offshore wind. The core objective of the current work is to make offshore wind energy more competitive, by improving the reliability, and operations and maintenance (O&M) strategies of wind turbines.
Mapping selfies and memes as Touch
This book offers a rich and nuanced analysis of digitally networked socialities as culturally meaningful relationships of Touch. Focusing on the ways Touch is practised in everyday social interactions serves as a basis for understanding how Touch is multiply significant – physically, emotionally, intellectually and politically. Fiona Andreallo initiates a map of the fundamentals of Touch and how they can be considered for future research in considering digitally networked cultures. This map also serves as a basis for closely examining selfies and memes.
Many Body Structure of Strongly Interacting Systems ; Refereed and Selected Contributions from the Symposium "20 Years of Physics at the Mainz Microtron MAMI"
This carefully edited proceedings volume provides an extensive review and analysis of the work carried out over the past 20 years at the Mainz Microtron (MAMI). This research centered around the application of Quantum Chromodynamics in the strictly nonperturbative regime at hadronic scales of about 1 fm. Due to the many degrees of freedom in hadrons at this scale the leitmotiv of this research is "Many body structure of strongly interacting systems". Further, an outlook on the research with the forthcoming upgrade of MAMI is given. This volume is an authoritative source of reference for everyone interested in the field of the electro-weak probing of the structure of hadrons.
Manufacturing Execution Systems - MES
The production plants of today develop into modern service centers. Economic efficiency of modern added value is not a property of products alone but of the process. Decisive potential in business now is a question of process capability, rather than production capability. Process capability in business requires real-time systems for optimization. Business-IT needs to be developed from telecommunications and ERP to real time services, which are not offered by the prevailing ERP systems. Today, only modern Manufacturing Execution Systems (MES) offer real-time applications. They generate current as well as historic mappings of production facilities and thus they can be used as basis for optimizations. It is important to map the supply chain in real time. Increasing complexity in production requires an integrated view of the production and service facilities: detailed scheduling, status collection, quality, performance analysis, tracing of material and so on have to be recorded and displayed in an integrated way.
Manuale di accreditamento delle strutture diabetologiche = Accreditation manual of diabetic facilities
Healthcare quality is not a new issue, but it is often underestimated. The doctor focuses on his relationship with the patient, and is led to believe that technique and technology are sufficient to guarantee effective and efficient performance, regardless of the organizational system. Quality understood as "Total Quality Management" is a way to cross a border, to create knowledge, to break the armor of self-referentiality and that individualistic vision of work learned during university studies and consolidated by professional practice. The path of professional peer accreditation is the tool that the scientific society Associazione Medici Diabetologi has developed and provided to diabetologists to facilitate the understanding of ways of looking at the world of healthcare that are different from those they usually use.
Manual for Soil Analysis - Monitoring and Assessing Soil Bioremediation
Reliable methods for monitoring and assessing soil quality are a prerequisite for successful soil bioremediation projects. The fifth volume of Soil Biology presents detailed descriptions of selected methods for evaluating, monitoring and assessing bioremediation treatments of soils contaminated with organic pollutants or heavy metals.
Managing Socio-ecological Production Landscapes and Seascapes for Sustainable Communities in Asia : Mapping and Navigating Stakeholders, Policy and Action
This book presents up-to-date analyses of community-based approaches to sustainable resource management of SEPLS (socio-ecological production landscapes and seascapes) in areas where a harmonious relationship between the natural environment and the people who inhabit it is essential to ensure community and environmental well-being as well as to build resilience in the ecosystems that support this well-being.
Managing logistics systems : Planning and analysis for a successful supply chain
Introduces logistics from a broad perspective to include all activities throughout the product and service life cycle pertaining to supply chain and logistics management, the physical supply and distribution of products, and the corresponding maintenance and support. It recognizes the mutual interdependence of the major functional areas of the organization including marketing, production, and finance. The emphasis throughout the text is on logistics in the context of a total business system design process. It views the business as a "system", managing logistics within that system, and thus transforming their Supply Chain. Pedagogy to aid learning is incorporated throughout every chapter, with chapter objectives, case studies, and concept checks. This text is intended for both upper-level undergraduate and lower-level graduate students in both Business and Engineering on logistics and supply chain tracks. It can also serve as a reference for practitioners actively engaged in day-to-day management of logistics and supply chain activities.
Managing Information Quality : Increasing the Value of Information in Knowledge-intensive Products and Processes
It still holds true: information is not always the answer. Information is often part of the problem. While the main goal of information in the business place is to - able adequate decisions and actions, it can also lead to numerous negative effects: it can confuse, block creativity, or it can lead to hectic activism, stress and fatigue. Information can distract and divert attention, and it may even delay important - cisions – the paralysis by analysis. Strategies to avoid these dysfunctional effects of information can be divided into sender-based strategies and receiver-based strategies.
Managing Forest Ecosystems : The Challenge of Climate Change
With climate change now charging up the political agenda, there are three issues commonly making the headlines: carbon budgets, renewable energy, and the anticipated impacts of climate change. Equally important, though currently less well covered, is the issue how these effects might be mitigated. Given the significant role that forests play in the climate system – as sources, sinks, and through carbon trading – this book discusses the current scientific evidence on the relationships between climate, forest resources and forest management practices around the world. Drawing on expertise from forest scientists from several continents, the book presents both in depth analysis of the current knowledge, and a series of case studies which assess the biological and the economic impacts of climate change. It includes sections on forest responses to climate change, monitoring and modeling changes, economic and management implications, and carbon sequestration under specific management systems.
Managing Corporate Brands : A new approach to corporate communication
Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author's model and shows the importance of communication in building a corporate brand.
