الصفحة 8
الصفحة 8
Architect, verb : the new language of building
Leading architect Reinier de Graaf De Graaf punctures the myths behind the debates on what contemporary architecture is, with wit and devastating honesty. Architecture, it seems, has become too important to leave to architects. No longer does it suffice to judge a building solely by its appearance, it must be measured, and certified. When architects talk about "Excellence," "Sustainability," "Well-being," "Liveability," "Placemaking," "Creativity," "Beauty" and "Innovation" what do they actually mean? In Architect, Verb, De Graff dryly skewers the doublespeak and hot air of an industry in search of an identity in the 21st century
Architect : The evolving story of a profession
From Ancient Egypt, where architects were members of the ruling class, tied into the running of the empire, to the 21st century when questions are being raised about the future of the profession, this book, with its engaging narrative, explores the constant threads that remain as the profession adapts. While architects are no longer deified, their ability to imagine a new impending reality in built form implies a visionary dimension to their work. By focusing on both the practicalities of the profession and the more intangible motivations behind design – humans’ need to make a mark upon their surroundings – this volume provides a critical overview of over 3000 years of practice and education.
Adaptive reuse in architecture : A typological index
Presents 50 spectacular conversion and reuse projects worldwide, including buildings such as the TWA Hotel at NewYork's John F. Kennedy Airport, the CaixaForum in Madrid, and the New Museum in Berlin. The projects are presented using a new classification system that addresses practitioners as well as academics.
A Language of Contemporary Architecture : An Index of Topology and Typology
Provides an index of ideas, theories, projects, and definitions that string into a methodology for evaluating the contemporary language of architecture described as “contemporism” through a review of topology (form) and typology (system and elements). Trying to answer the postmodern question of how to move beyond modernism through a thread of architectural styles that tried to respond to deficiencies from the modern promise and contextual changes. Yet, the question remains, should this ongoing struggle to move beyond modernism be a stylistic battle? Has the present architectural practice ever left the modernist tendencies, and is there a structure for a contemporary language in architecture? Presents a collection of highly illustrated projects that have worked under these parameters to break away from modernism in order to present a holistic integration of topology and typology as a language for “contemporism.” The index is illustrated with individual spreads, which can be read sequentially or independently, and encourages the reader to make their own connections. It also includes interviews and contributions from Toyo Ito, Anthony Vidler, Ben van Berkel, Christian Kerez, and Greg Lynn.
A beginner's guide to urban design and development : the ABC of quality, sustainable design
Provides invaluable guidance to all those with an interest in placemaking and the built environment, from those with no experience to those who have worked for many years in industry, illustrating key principles that will secure higher quality, more sustainable design in accessible, jargon-free language. Explains the design process in a straightforward way, exploring the different roles and highlighting the opportunities and limitations different agencies have to influence design over the various stages of the process. Examples from the UK and worldwide look at how the system operates and how best practice can make a real difference on the ground. Case studies examine situations where quality or sustainability fell short – and how this could have been avoided. This book also showcases a variety of evaluation tools, explaining how they operate, and giving guidance on how to create project-specific tools to drive schemes forward. With community empowerment at its core, the book explains technical language and shares bountiful knowledge to broaden place democracy and make influencing design accessible to many, not just a few.
Language, Expressivity and Cognition
The book presents how language shapes communicative and cognitive processes but at the same time is also shaped by those processes. The chapters put forward a number of disciplinary and methodological perspectives encompassing insights from cognitive and social psychology, (critical) discourse analysis, cognitive linguistics, corpus linguistics and sociolinguistics. Both intralingual as well as contrastive, each chapter also engages with qualitative and quantitative methods.
Language Production
This comprehensive text presents an up-to-date overview of the key topics in the field, providing important theoretical and empirical challenges to the traditional and accepted modal view of language production. Each chapter explores in detail a different aspect of language production, covering traditional methods including written and signed production alongside emerging research on joint action production. Emphasizing the neurobiological underpinnings of language, chapter authors showcase research that moves from a monologue-only approach to one that that considers production in more ecologically valid circumstances.
Account management strategies in B2B sales : Generating customer value and building sustainable business relationships - methodology, processes, tools
Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales.
