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الصفحة 6
الصفحة 6
Marketing for Sustainable Development : Rethinking Consumption Models
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.
Business statistics : Communicating with numbers
Takes a comprehensive and contemporary approach that aims to bridge the gap between how statistics is taught and applied in the business world. this title not only prepares students in basic statistics but also gets them excited about further exploration of data analytics. the authors emphasize communicating with numbers rather than number crunching, through relatable case studies with relevant statistical methods and takeaways. this title incorporates timely examples from various fields, reinforces core features from previous editions, uses Excel and R to analyze data and solve problems, and includes new improvements, such as a revised chapter on data visualization, an exclusive chapter on logistic regression, and digital enhancements such as a big data capstone project with algorithmic exercises that span across multiple chapt.
Business cycle dynamics : Models and tools
Business cycle theory has been one of the fastest growing fields in modern nonlinear economic dynamics. The book is centered around models of multiplier-accelerator type, emerging from Samuelson's seminal work, later developed into nonlinear formats by Hicks and Goodwin. These models left open ends, as the tools then available did not permit more systematic analysis.
Beyond Safety Training : Embedding Safety in Professional Skills
Investigates why, despite more and more resources devoted to safety training, expectations are not entirely met, particularly in the industrial sectors that have already achieved a high safety level. It not only reflects the most precious viewpoints of experts from different disciplines, different countries, with experiences in various industrial fields at the cutting edge of theories and practices in terms of safety, professionalization and their relationships. It also consolidates the positioning of the Foundation for an Industrial Safety Culture, highlighting what is currently considered at stake in terms of safety training, taking into account the system of constraints the different stakeholders are submitted to. It reports some success stories as well as elements which could explain the observed plateau in terms of outcome. It identifies some levers for evolution for at-risk industry and outlines a possible research agenda to go further with experimental solutions.
Artificial economics : Agent-based methods in finance, game theory and their applications
The purpose of this book is to give an up-to date view of the scientific production in the fields of Agent-based Computational Economics (mainly in Market Finance and Game Theory). Based on communications given at AE'2005 (Lille, USTL, France), this book offers a wide panorama of recent advances in ACE (both theoretical and methodological) that will interest academics as well as practitioners.
Applied Research in Uncertainty Modeling and Analysis
For a long time uncertainty has been considered synonymous with random, stochastic, statistic, or probabilistic. Since the early sixties views on uncertainty have become more heterogeneous. In the past forty years numerous tools that model uncertainty, above and beyond statistics, have been proposed by several engineers and scientists. The tool/method to model uncertainty in a specific context should really be chosen by considering the features of the phenomenon under consideration, not independent of what is known about the system and what causes uncertainty. In this fascinating overview of the field, the authors provide broad coverage of uncertainty analysis/modeling and its application. Applied Research in Uncertainty Modeling and Analysis presents the perspectives of various researchers and practitioners on uncertainty analysis and modeling outside their own fields and domain expertise. Rather than focusing explicitly on theory, the authors use real-world examples to demonstrate the strength of the chosen methodology. Applied Research in Uncertainty Modeling and Analysis concentrates on general aspects of uncertainty, modeling, and methods, and focuses on various applications, included Biomedical Engineering, Chemical Engineering, Structural Engineering, and Transportation Engineering.
Analysis, Control and Optimization of Complex Dynamic Systems
Analysis, Control and Optimization of Complex Dynamic Systems gathers in a single volume a spectrum of complex dynamic systems related papers written by experts in their fields, and strongly representative of current research trends. Complex systems present important challenges, in great part due to their sheer size which makes it difficult to grasp their dynamic behavior, optimize their operations, or study their reliability. Yet, we live in a world where, due to increasing inter-dependencies and networking of systems, complexity has become the norm. With this in mind, the volume comprises two parts. The first part is dedicated to a spectrum of complex problems of decision and control encountered in the area of production and inventory systems. The second part is dedicated to large scale or multi-agent system problems occurring in other areas of engineering such as telecommunication and electric power networks, as well as more generic context.
Appropriated Interiors
Uncoversthe ways interiors participate explicitly and implicitly in embedded cultural and societal values and explores timely emergent scholarship in the fields of interior design history, theory, and practice. An informative read for students and scholars of design history and theory, this collection considers the standards, assumptions, codes, and/or conventions that need to be dismantled and how we can expand our understanding of the history, theory, and practice of interior design to challenge the status quo.
Alvar Aalto : Das Gesamtwerk = L'oeuvre complète = The Complete Work ; 3 Vol.s
Aalto's designs encompassed the fields of painting, architecture, sculpture, and furniture, and are some of the most beautiful and original of modern times. His combination of an interest in natural, organic shapes with the modernist mandates of form and light in its purest aspects makes him one of the acknowledged masters of modern architecture, along with Le Corbusier and Frank Lloyd Wright.
Bourses fédérales de design Eidgenössische Förderpreise für Design Swiss Federal Design Grants 2007 = Bourses fédérales de design Swiss Federal Design Grants 2007
On the occasion of the annual Swiss Federal Design Competition, the Federal Office of Culture is realizing a publication and an exhibition - this year in collaboration with the Musée de design et d'arts appliqués contemporains in Lausanne. They serve as platforms to present and document all award winners and their award-winning works. Works from the fields of fashion, textiles, graphics, illustration, photography, product design and jewelry can be seen.
Mathematical Methods in Robust Control of Linear Stochastic Systems
Linear stochastic systems are successfully used to provide mathematical models for real processes in fields such as aerospace engineering, communications, manufacturing, finance and economy. This monograph presents a useful methodology for the control of such stochastic systems with a focus on robust stabilization in the mean square, linear quadratic control, the disturbance attenuation problem, and robust stabilization with respect to dynamic and parametric uncertainty.
Mathematical Methods in Electro-Magneto-Elasticity
The mechanics of Coupled Fields is a discipline at the edge of modern research connecting Continuum Mechanics with Solid State Physics. It integrates the Mechanics of Continuous Media, Heat Conductivity and the theory of Electromagnetism that are usually studied seperately. For an accurate description of the influence of static and dynamic loadings, high temperatures and strong electromagneticfields in elastic media and constructive installations, a new aproach is required; an approach that has the potential to establish a synergism between the above-mentioned fields. Throughout the book a vast number of problems are considered: two-dimensional problems of electro-magneto-elasticity as well as static and dynamical problems for piecewise homogenous compound piezoelectric plates weakened by cracks and openings. The boundary conditions, the constuctive equations and the mathematical methods for their solution are thoroughly presented, so that the reader can get a clear quantative and qualitative understnding of the phenomena taking place.
Mathematical Control Theory and Finance
This book highlights recent developments in mathematical control theory and its applications to finance. It presents a collection of original contributions by distinguished scholars, addressing a large spectrum of problems and techniques. Control theory provides a large set of theoretical and computational tools with applications in a wide range of fields, ranging from "pure" areas of mathematics up to applied sciences like finance. Stochastic optimal control is a well established and important tool of mathematical finance. Other branches of control theory have found comparatively less applications to financial problems, but the exchange of ideas and methods has intensified in recent years. This volume should contribute to establish bridges between these separate fields. The diversity of topics covered as well as the large array of techniques and ideas brought in to obtain the results make this volume a valuable resource for advanced students and researchers.
Materials for Tomorrow : Theory, Experiments and Modelling
This book contains six chapters on central topics in materials science. Each is written by specialists in the field, and gives a state-of-the-art presentation of the subject for graduate students and scientists not necessarily working in that field. Computer simulations of new materials, theory and experimental work are all extensively discussed. As nanomaterials are of great current interest, most of the topics discussed have a bearing on nanomaterials and nanodevices. In addition to inorganic nanotubes, metallic nanocrystals, electronic nanodevices, spintronics and interfaces on an atomic scale, the text also presents computer simulations on one of the less well understood fields in solid-state physics and materials science: glasses and undercooled fluids.
Maritime Spatial Planning : past, present, future
This book is the first comprehensive overview of maritime spatial planning. Situated at the intersection between theory and practice, the volume draws together several strands of interdisciplinary research, reflecting on the history of MSP as well as examining current practice and looking towards the future. The authors and contributors examine MSP from disciplines as diverse as geography, urban planning, political science, natural science, sociology and education; reflecting the growing critical engagement with MSP in many academic fields. This innovative and pioneering volume will be of interest and value to students and scholars of maritime spatial planning, as well as planners and practitioners.
Managing Nano-Bio-Info-Cogno Innovations : Converging Technologies in Society
Tremendous human progress is becoming possible through the development of converging technologies stimulated by advances in four core fields: Nanotechnology, Biotechnology Information technology, and new technologies based in Cognitive science (NBIC). This book provides a unique review of technical developments related to the unification that is rapidly taking place today among these fields.
Magneto-Science : Magnetic Field Effects on Materials: Fundamentals and Applications
It is a dream of chemists and physicists to use magnetism, an important physical property of many materials, to control chemical and physical processes. With new manufacturing technologies for superconducting magnets, it has become possible to produce strong magnetic fields of 10 Tesla or more for applications in chemistry and physics. New magnetic phenomena, useful for processing functional molecules with improved quality, have been discovered recently. They open up exciting possibilities for studying and applying magnetic field effects in the chemical and physical processes of diamagnetic, paramagnetic and ferromagnetic materials. This volume will serve as a useful reference for specialists and non-specialists interested in this exciting new area of megneto-science.
Magnetohydrodynamics : Historical Evolution and Trends
Magnetohydrodynamics (MHD) studies the interaction between the flow of an electrically conducting fluid and magnetic fields. It involves such diverse topics as the evolution and dynamics of astrophysical objects, thermonuclear fusion, metallurgy and semiconductor crystal growth, etc. Although the first ideas in magnetohydrodynamics appeared at the beginning of the last century, the "explosion" in theoretical and experimental studies occurred in the 1950s-60s. This state-of-the-art book aims at revising the evolution of ideas in various branches of magnetohydrodynamics (astrophysics, earth and solar dynamos, plasmas, MHD turbulence and liquid metals) and reviews current trends and challenges.
Logic in Reality
The interface of logic, philosophy and science. It is intended for readers with interest and/or current involvement in process philosophy, ontology and in the philosophy or metaphysical aspects of science, especially, quantum physics, biology and cosmology. The content requires competence in reasoning, but not detailed knowledge of the fields discussed.
Location Based Services and TeleCartography
Provides for the first time a general overview of research activities related to location and map-based services. These activities have emerged over the last years, especially around issues of positioning, spatial modelling, cartographic communication as well as in the fields of ubiquitious cartography, geo-pervasive services, user-centered modelling and geo-wiki activities. Topics cover an enormous range with heterogenous relationships to the main book issues. Whilst contemporary cartography aims at looking at new and efficient ways for communicating spatial information the development and availability of technologies like mobile networking, mobile devices or short-range sensors lead to interesting new possibilities for achieving this aim.
