Marketing for Sustainable Development : Rethinking Consumption Models
- المؤلف
- Sihem Dekhili
- سنة النشر
- 2021
- الناشر
- Wiley
- لغة الملف
- انكليزي
- نوع الملف
- Book
- تصنيف الكتاب
- Business Administration
- تحميل الكتاب قراءة الكتاب
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.
الكلمات المفتاحية: Business & Management / Marketing & Sales / Marketing Management
