الصفحة 596
الصفحة 596
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Aesthetic Surgery of the Abdominal Wall

We have come a long way since the days when abdominal wall contouring was p- formed by simple dermolipectomies, with no attention to diastasis correction and muscular reinforcement, and little regard for the final aesthetic result. Nowadays, an abdominoplasty may be indicated for even the most demanding of patients. Details such as placement of the incision and umbilicoplasty are meticulously planned so as to conceal undesirable scars. Since the advent of suction-assisted lipectomy, in as- ciation with a classical operation or as an isolated procedure, the plastic surgeon has become capable of remodeling the entire trunk, assuring removal of considerable amounts of adipose tissue.

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Aesthetic Intelligence : How to boost it and use it in business and beyond

Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.

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Aesthetic Facial Surgery

Rhytidoplasty is a palliative procedure in which face wrinkles are surgically removed to promote a more youthful appearance.The first sections focus on the surgical planning, including psychological considerations, preparation of the patient and anatomical and biochemical changes caused by the aging process. It also describes the surgical anatomy of the forehead, face, neck and eyelids. The third section provides a comprehensive overview of the basic techniques of facelift with details of refined surgical approaches for each segment of the face and neck. It highlights liposuction techniques, lipoinjection as well as transference of stem cells, showing their importance in reshaping the facial contours. It addresses both the treatment of soft tissue and craniofacial bone structures to improve the aesthetics of the face. The next sections present the final scars after face-lifting, minimally invasive procedures as complementary approaches during rhytidoplasty and the associated procedures during rhytidoplasty. The last section discusses postoperative care.

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Aerosol Optics : Light Absorption and Scattering by Particles in the Atmosphere

Provides a comprehensive review of available techniques for the remote sensing of aerosols. Although mostly satellite remote sensing is considered, ground-based techniques are also discussed.describes techniques for the determination of the column concentration of aerosol particles and their optical sizing using spaceborne optical instrumentation. The majority of the techniques described in this book use a so-called "library method". This method relies upon the precalculated top-of-atmosphere reflectances (TOAR) for vaious atmospheric aerosol types. The comparison of measured and calculated TOARS allows one to characterize the optically-equivalent aerosol state.

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Aeronomy of the Middle Atmosphere : Chemistry and Physics of the Stratosphere and Mesosphere

Provides a comprehensive view of the chemical, dynamical, and radiative processes that affect ozone and other chemicals in the stratosphere and mesosphere. Over recent decades our understanding of these processes has increased dramatically. The discovery of the Antarctic ozone hole has shown that human activities can lead to major changes in our environment.

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Advertising management : Concepts, theories, research and trends

Explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers target audiences to buy a product or accept an idea for behavioural change.

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Advertising in contemporary consumer culture

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, This book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century.

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Advertising Desing for A Humanitarian Organization

منظمة إنسانیة تھدف لبناء عالم أفضل للطفل.

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Advertising culture and translation : From colonial to global

A first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust

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Adverse Food Reaction

Adverse food reaction is a broad term indicating a link between an ingestion of a food and an abnormal response. Adverse reactions to foods, aside from those considered toxic, are caused by a particular individual intolerance towards commonly tolerated foods. Intolerance derived from an immunological mechanism is referred to as Food Allergy, the non-immunological form is called Food Intolerance. IgE-mediated food allergy is the most common and dangerous type of adverse food reaction. It is initiated by an impairment of normal Oral Tolerance to food in predisposed individuals (atopic). Food allergy produces respiratory, gastrointestinal, cutaneous and cardiovascular symptoms but often generalized, life-threatening symptoms manifest at a rapid rate-anaphylactic shock.

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Advancing the Science of Cancer in Latinos

This book gives an overview of the sessions, panel discussions, and outcomes of the Advancing the Science of Cancer in Latinos conference, held in February 2018 in San Antonio, Texas, USA, and hosted by the Mays Cancer Center and the Institute for Health Promotion Research at UT Health San Antonio.

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Advancing Strategy through Behavioural Psychology : Create Competitive Advantage in Relentlessly Changing Markets

The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital that managers and leaders develop an understanding of human behaviour. Advancing Strategy through Behavioural Psychology shows that by identifying which behaviours should be measured and encouraged, organizations can succeed in implementing strategies for continuous adaptation in a rapidly changing business environment.

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Advancing Social Simulation: The First World Congress

Agent-based modeling and social simulation have emerged as both developments of and challenges to the social sciences. The developments include agent-based computational economics and investigations of theoretical sociological concepts using formal simulation techniques. Among the challenges are the development of qualitative modeling techniques, implementation of agent-based models to investigate phenomena for which conventional economic, social, and organizational models have no face validity, and the application of physical modeling techniques to social processes. Bringing together diverse approaches to social simulation and research agendas.

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Advancing Quality of Life in a Turbulent World

Environmental issues continued to loom large in the last decade of the twentieth century,especially environmental problems related to rising levels of CO emissions and 2 other greenhouse gases on the planet’s average temperatures and, subsequently, storm patterns. Floods and droughts, in combination with unseasonably high and low temperatures became the norm rather than the exception for large expanses of Africa,Asia and Oceania. Even large areas of Europe and NorthAmerica were s- jected to recurrent floods and droughts and experienced unseasonable extremes of hot and cold temperatures associated with man-made intrusions into the natural environment. And, still, a global plan of action to haltman-related patterns of def- estation, desertification, and over-fishing of the seas has yet to come into being. At the same time, the number of regional conflicts and civil wars increased and, with them, the lives of many women, children, old people and other n- combatants were lost in these conflicts.

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Advancing Human Assessment : The Methodological, Psychological and Policy Contributions of ETS

​Describes the extensive contributions made toward the advancement of human assessment by scientists from one of the world’s leading research institutions, Educational Testing Service. The book’s four major sections detail research and development in measurement and statistics, education policy analysis and evaluation, scientific psychology, and validity. Many of the developments presented have become de-facto standards in educational and psychological measurement, including in item response theory (IRT), linking and equating, differential item functioning (DIF), and educational surveys like the National Assessment of Educational Progress (NAEP), the Programme of international Student Assessment (PISA), the Progress of International Reading Literacy Study (PIRLS) and the Trends in Mathematics and Science Study (TIMSS). In addition to its comprehensive coverage of contributions to the theory and methodology of educational and psychological measurement and statistics,

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Advancing Energy Policy : Lessons on the integration of Social Sciences and Humanities

Advocates for the Social Sciences and Humanities to be more involved in energy policymaking. It forms part of the European platform for energy-related Social Sciences and Humanities’ activities, and works on the premise that crossing disciplines is essential. All of its contributions are highly interdisciplinary, with each chapter grounded in at least three different Social Sciences and Humanities disciplines. These varying perspectives come together to cover an array of issues relevant to the energy transition, including: energy poverty, justice, political ecology, governance, behaviours, imaginaries, systems approaches, modelling, as well as the particular challenges faced by interdisciplinary work. As a whole, the book presents new ideas for future energy policy, particularly at the European level. It is a valuable resource for energy researchers interested in interdisciplinary and society-relevant perspectives. Those working outside the Social Sciences and Humanities will find this book an accessible way of learning more about how these subjects can constructively contribute to energy policy.

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Advancing Culture of Living with Landslides ; Vol. 1 : ISDR-ICL Sendai Partnerships 2015-2025

Contains peer-reviewed papers from the Fourth World Landslide Forum organized by the International Consortium on Landslides (ICL), the Global Promotion Committee of the International Programme on Landslides (IPL), University of Ljubljana (UL) and Geological Survey of Slovenia in Ljubljana, Slovenia from May 29 to June 2, 2017. The complete collection of papers from the Forum is published in five full-color volumes

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Advancing Computational Intelligence Techniques for Security Systems Design

Security systems have become an integral part of the building and large complex setups, and intervention of the computational intelligence (CI) paradigm plays an important role in security system architecture. This book covers both theoretical contributions and practical applications in security system design by applying the Internet of Things (IoT) and CI. It further explains the application of IoT in the design of modern security systems and how IoT blended with computational intel- ligence can make any security system improved and realizable. Focuses on the computational intelligence techniques of security system design / Covers applications and algorithms of discussed computational intelligence techniques / Includes convergence-based and enterprise integrated security systems with their applications / Explains emerging laws, policies, and tools affecting the landscape of cyber security / Discusses application of sensors toward the design of security systems

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Advances on testing and experimentation in civil engineering : Materials, structures and buildings

Presents the most recent advances on testing and experimentation in civil engineering, especially in the branches of materials, structures, and buildings, complementing the authors’ publication Advances on Testing and Experimentation in Civil Engineering - Geotechnics, Transportation, Hydraulics and Natural Resources. It includes advances in physical modelling, monitoring techniques, data acquisition and analysis, and provides an invaluable contribution to the installation of new civil engineering experimental facilities.

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Advances on mechanics, design engineering and manufacturing III ; Proceedings of the international joint conference on mechanics, design engineering & advanced manufacturing, JCM 2020, June 2-4, 2020

This open access book gathers contributions presented at the International Joint Conference on Mechanics, Design Engineering and Advanced Manufacturing (JCM 2020), held as a web conference on June 2–4, 2020.

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