الصفحة 57
الصفحة 57
Marketing Management
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there.
Market Entry Strategies in Eastern Europe in the Context of the European Union : An Empirical Research into German Firms Entering the Polish Market
The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and investigates different strategy theories like Porter's market based view for their suitability to explain the firms' strategy abroad. The author discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy and shows the influence of the European Union as an institutional arrangement for firms preparing a venture abroad.
Markell & Voge's Medical Parasitology
An updated and fresh look that highlights the comprehensive material students have trusted for over 40 years. Completely redrawn line drawings and improved halftones provide visual examples related directly to the textual material. The content explores the etiologic agents of human disease belonging to the animal kingdom: protozoa, helminths (worms), and arthropods (insects and spiders), all of which are a significant cause of, or link to illness encountered both in tropical and temperate environments.
Marine Geochemistry
Since 1980 a considerable amount of scientific research dealing with geochemical processes in marine sediments has been carried out. This textbook summarizes the state of the art in this field of research. The topics comprise the examination of sedimentological and physical properties of the sedimentary solid phase, of pore water and pore water constituents, organic matter as the driving force of most microbiological processes, biotic and abiotic redox reactions, carbonates and stable isotopes as proxies for paleoclimate reconstruction, metal enrichments in ferromanganese nodules and crusts as well as in hot vents and cold seeps on the seafloor. A new chapter describes properties, occurrence and formation of gas hydrates in marine sediments. The textbook ends with a chapter on model conceptions and computer models to quantify processes of early diagenesis.
Mapping Sustainability : Knowledge e-Networking and the Value Chain
Our underlying objectives are to contribute to the provision, mana- ment, and sharing of knowledge, and to enhance the value of knowledge and its uses by different constituencies in diverse contexts and at different stages of development. The central theme of this book, connecting its different parts, is about ways of transcending critical barriers to the effective uses of knowledge and e-networking. Of special relevance is the development of new approaches to the provision and transmission – from local sources to global networks and from global sources to local networks. In many ways, this is a book of theory and methods, as well as policy and performance.
Map-based Mobile Services : Theories, Methods and Implementations
Divided into three parts - theory, method and implementation, this book starts with a summary of the state-of-the-art in mobile technologies. It also introduces a conceptual framework of mobile cartography with the emphasis on mobile usage context. It is accompanied by a CD-ROM which contains the PDF-Files in colour.
Map-based Mobile Services : Design, Interaction and Usability
It addresses methods and techniques for topics that range from design and rendering, context modelling, personalisation, multimodal interaction to usability test. Instead of striving for a seamless coverage of all essential theoretical and technical issues with an equal depth and extent, we attempt to pinpoint a number of research highlights and representative development activities at universities, research institutions and so- ware industry. The operational prototypes and platforms reported in the book are on the one hand outcome and feasibility proof of various approaches. On the other hand, they serve as a new starting point for the refinement of user interfaces and iterative usability tests.
Map Projections : Cartographic Information Systems
In the context of Geographical Information Systems (GIS) the book offers a timely review of map projections (sphere, ellipsoid, rotational surfaces) and geodetic datum transformations. For the needs of photogrammetry, computer vision, and remote sensing space projective mappings are reviewed.
Manufacturing of Pharmaceutical Proteins: From Technology to Economy
Manufacturing of Pharmaceutical Proteins: From Technology to Economy, renowned chemical engineer Dr. Stefan Behme delivers a comprehensive text covering all aspects of biopharmaceutical manufacturing, including legal and regulatory considerations, production facility design, quality assurance, supply chain management, emerging market regulations, and cost control.
Manual of Laparoscopic Urology
In this book every urologic procedure is described in a step by step sequence of events and the text is supplemented with innumerous Tips. The aim of this manual is to provide the Urologic Surgeon the practice of the art of Laparoscopic Surgery.
Manual of Benirschke and Kaufmanns Pathology of the Human Placenta
Benirschke and Kaufmann's Pathology of the Human Placenta has long been regarded as the gold standard in the field. It is comprehensive and thorough and contains the detail necessary for those in the subspecialties of placental, perinatal and pediatric pathology. However, placentas are relatively common specimens and are not examined primarily by specialists in the field, but by general pathologists. Thus, there is a need for a more practical and concise manual that can be used by pathology trainees and generalists in their daily work. Manual of Benirschke and Kaufmann's Pathology of the Human Placenta will fill that need. The Manual is a practical, user-friendly guidebook for the general pathologist and pathologist in training for everyday, bench-side use. Organized in 27 chapters, the book will discuss placental development, general features, approach to the specimen by macroscopic and microscopic evaluation, all aspects of placental abnormalities and lesions, disease processes and the placenta, legal aspects of the placental examination, future directions and much more. The sections on macroscopic and microscopic evaluations feature quick-reference tables that allow the reader to identify abnormalities, learn the situations where they occur, and refer back to the text for in-depth discussions. Each chapter will end with selected readings from Pathology of the Human Placenta for more detailed discussions, classic recommended readings, as well as an up-to-date bibliography of current literature. The manual features over 444 illustrations, more than 100 of them in full-color. A must-have for every pathologist and pathology resident.
Managing the Complexity of Critical Infrastructures : A Modelling and Simulation Approach
This book summarizes work being pursued in the context of the CIPRNet (Critical Infrastructure Preparedness and Resilience Research Network) research project, co-funded by the European Union under the Seventh Framework Programme (FP7). The project is intended to provide concrete and on-going support to the Critical Infrastructure Protection (CIP) research communities, enhancing their preparedness for CI-related emergencies, while also providing expertise and technologies for other stakeholders to promote their understanding and mitigation of the consequences of CI disruptions, leading to enhanced resilience.
Managing Protected Areas in Central and Eastern Europe Under Climate Change
Addresses the need for sharing knowledge and experience in the field of biodiversity conservation and climate change. There is an urgent need to build capacity in protected areas to monitor, assess, manage and report the effects of climate change and their interaction with other pressures. The contributors identify barriers to the adaptation of conservation management, such as the mismatch between planning reality and the decision context at site level. Short and vivid descriptions of case studies, drawn from investigation areas all over Central and Eastern Europe, illustrate both the local impacts of climate change and their consequences for future management.
Managing product life cycle in a supply Chain Context : A prescription based on empirical research
The aim of this book is to provide a better understanding with as to how to coordinate and improve decisions about product life cycle, process and supply chain design to improve new product development.
Managing logistics systems : Planning and analysis for a successful supply chain
Introduces logistics from a broad perspective to include all activities throughout the product and service life cycle pertaining to supply chain and logistics management, the physical supply and distribution of products, and the corresponding maintenance and support. It recognizes the mutual interdependence of the major functional areas of the organization including marketing, production, and finance. The emphasis throughout the text is on logistics in the context of a total business system design process. It views the business as a "system", managing logistics within that system, and thus transforming their Supply Chain. Pedagogy to aid learning is incorporated throughout every chapter, with chapter objectives, case studies, and concept checks. This text is intended for both upper-level undergraduate and lower-level graduate students in both Business and Engineering on logistics and supply chain tracks. It can also serve as a reference for practitioners actively engaged in day-to-day management of logistics and supply chain activities.
Managing innovation in organisations : ostering an entrepreneurial approach
Explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation is essential to the ongoing competitiveness of organisations but can be difficult to capture and disseminate. This book states that there needs to be guidelines about how to manage innovation in an organisational context. This includes focusing on different types of innovation from incremental to radical. This book will focus on ways to manage innovation from incorporating it into organisational practices to implementing it into beneficial partnerships.
Managing Failed Anti-Reflux Therapy
This multiauthored text provides information on the pathophysiology of GERD, appropriate medical management, and proper indications for and performance of surgical and endoscopic procedures for GERD. Thousands of patients will experience inadequate relief from medical therapy or will develop complications from their procedures or recurrent or new symptoms afterwards; this text describes in detail the proper evaluation and management of such patients.
Managing Elevated Risk : Global Liquidity, Capital Flows, and Macroprudential Policy—An Asian Perspective
Discusses the risks and opportunities that arise in Emerging Asia given the context of a new environment in global liquidity and capital flows. It elaborates on the need to ensure financial and overall economic stability in the region through improved financial regulation and other policy measures to minimize the emergent risks. "Managing Elevated Risk: Global Liquidity, Capital Flows, and Macroprudential Policy—An Asian Perspective" also explores the range of policy options that may be deployed to address the impact of global liquidity on domestic financial and socio-economic conditions including income inequality. The book is primarily aimed at policy makers, financial market regulators and supervisory agencies to help them improve national regulatory systems and to promote harmonization of national regulations and practices in line with global standards.
Managing Dynamic Networks : Organizational Perspectives of Technology Enabled Inter-firm Collaboration
Collaboration of organizations reshapes traditional managerial practices and creates new inter-organizational contexts for strategy, coordination and control, information and knowledge management. Heralded as organizational forms of the future, networks are at the same time fragile and precarious organizational arrangements, which regularly fail. In order to investigate the new realities created by technology-enabled forms of network organizations and to address the emerging managerial challenges, this book introduces an integrative view on inter-firm network management. Centred on a network life cycle perspective, strategic, economic and relational facets of business networking are explored.
Managing Agile Business Technology : The Business and Technology Relationship Model in Practice
Describes in detail how the BTRM, combined with a focus on value creation and value delivery, will enable continuous change, in the context of current, emerging and future technologies. It illustrates the potential for real-time insight and control not previously considered and provides a wide range of information to plan an implementation, understand where AI can be applied, and its importance in the world of self-managing systems.
