الصفحة 4
الصفحة 4
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Advanced Steel Design of Structures

Examines the design principles of steel members under special loads and covers special geometric forms and conditions not typically presented in standard design books. It explains advanced concepts in a simple manner using numerous illustrative examples and MATLAB® codes.

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Active Rheology Control of Cementitious Materials

The research presented here develops a new method of actively controlling the rheology of fresh concrete during casting operations by incorporating specially designed responsive components. This results in real-time changes to the rheological behaviour of the cementitious material, allowing the user to intervene actively after the cementitious material has left the mixing phase. This newly gained agility contributes to increased processing speed and placement reliability in the case of traditional casting methods and can also facilitate advanced 3D concrete printing. The different routes followed to achieve this Active Rheology Control are explained within.

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Marketing analytics : A machine learning approach

Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more.

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Managing the Digital Transformation : Aligning Technologies, Business Models, and Operations

Provides the key technologies involved in an organization’s digital transformation. It offers a deep understanding of the key technologies (Blockchain, AI, Big Data, IoT, etc.) involved and details the impact, the decision-making process, and the interplay between technologies, business models, and operations.

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Managing Business Projects : The Essentials

Strong emphasis is placed on things that happen before, around, and after the project itself. So, while the basic disciplines like engaging with stakeholders, managing scope, schedules, costs, risks, issues, changes, and communication, are thoroughly explained, other important aspects are covered. These include: governance of a project and of a portfolio of projects, project selection with its financial and non-financial aspects, effective use of the business case through to benefits realization, procurement, outsourcing and partnership, and also the agile mindset that is valuable beyond Agile projects.

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Advanced Trends in ICT for Innovative Business Management

Contains a collection of scientific chapters addressing the emerging trends in IT and telecommunications, as well as the issues that accompany them in business. It addresses issues in cyber applications, ICT solutions and innovative cyber know-how, and demonstrates how high-tech IT communications resources can be used to improve business production, sales and service strategies, supply chains and logistics.

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Acquiring card payments

Covers: Payment cards and protocols / EMV contact chip and contactless transactions / Disputes, arbitration, and compliance / Data security standards in the payment card industry / Validation algorithms / Code tables / Basic cryptography / Pin block formats and algorithms

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A guide to business mathematics

A guide to using metrics to manage and measure performance, and business economics. Foundations on algebra, number theory, sequences and series, matrix theory and calculus are included as is a complete chapter on using software.

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Making with data : Physical design and craft in a data-driven world

Making with Data: Physical Design and Craft in a Data-Driven World provides a snapshot of the diverse practices contemporary creators are using to produce objects, spaces, and experiences imbued with data. Across 25+ beautifully-illustrated chapters, international artists, designers, and scientists each explain the process of creating a specific data-driven piece—illustrating their practice with candid sketches, photos, and design artifacts from their own studios. Featuring influential voices in computer science, data science, graphic design, art, craft, and architecture, Making with Data is accessible and inspiring for enthusiasts and experts alike.

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Maintenance of brick and stone masonry structures

Deals with all the tasks related to brick and stone masonry structures, from the initial identification of defects and their diagnosis to their treatment and monitoring of its cost-effectiveness.

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Building Services Design for Energy Efficient Buildings

The following issues are addressed: background issues on climate change, whole-life performance and design collaboration generic strategies for energy efficient, low-carbon design health and wellbeing and post occupancy evaluation building ventilation air conditioning and HVAC system selection thermal energy generation and distribution systems low-energy approaches for thermal control electrical systems, data collection, controls and monitoring building thermal load assessment building electric power load assessment space planning and design integration with other disciplines.

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