تحسين النتائح
ترتيب حسب
من
الى
الصفحة 2
الصفحة 2
A Concise Introduction to Data Compression
Compressing data is an option naturally selected when faced with problems of high costs or restricted space. Written by a renowned expert in the field, this book offers readers a succinct, reader-friendly foundation to the chief approaches, methods and techniques currently employed in the field of data compression.
A Classical Introduction to Cryptography : Applications for Communications Security
This advanced-level textbook covers conventional cryptographic primitives and cryptanalysis of these primitives; basic algebra and number theory for cryptologists; public key cryptography and cryptanalysis of these schemes; and other cryptographic protocols, e.g. secret sharing, zero-knowledge proofs and undeniable signature schemes.
Marketing metrics : Leverage analytics and data to optimize marketing strategies
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way.
Marketing ; 16th ed.
Expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact. The 16e continues its real-world focus with “Marketing Matters,” “Making Responsible Decisions,” “Insights about me,” “Applying Marketing Metrics,” “Integration of the Customer Journey” and “Building your Marketing Plan” features throughout. Key marketplace changes related to the pandemic such as curbside pick-up, touchless payment, and delivery have been incorporated.
Managing Information Systems Security and Privacy
The book deals with the management of information systems security and privacy, based on a model that covers technological, organizational and legal views. This is the basis for a focused and methodologically structured approach that presents "the big picture" of information systems security and privacy, while targeting managers and technical profiles. The book addresses principles in the background, regardless of a particular technology or organization. It enables a reader to suit these principles to an organization's needs and to implement them accordingly by using explicit procedures from the book. Additionally, the content is aligned with relevant standards and the latest trends.
