Customer Loyalty in Third Party Logistics Relationships
Publication year: 2007
ISBN: 978-3-7908-1904-5
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These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. Effects of different relational factors on the customer loyalty model are identified and cultural differences between Germany and the USA are revealed.
Subject: Business and Economics, Customer Loyalty, Empirical Study, Logistics, Marketing, Third Party Logistics
