Electronic Books

Total Books: 1 - 20 /36

AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...

Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb

Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...

Advancing Strategy through Behavioural Psychology : Create Competitive Advantage in Relentlessly Changing Markets / Pontus Wadström

The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital ...

Benefits Realisation: The Change-Driven Approach to Project Success / Rasmus Rytter

In Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and ...

Big Data : A Road Map for Successful Digital Marketing / Amandeep Singh, Rohit Bansal, Sandhir Sharma

Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...

Business Plan : Telepherique Du Bludan أسامة عرفات ؛ عمار العظمة ؛ رومانس قاروط ؛ إشراف د. جهاد يعقوب

Telepherique Du Bludan is one of the most prominent tourist attractions that targets tourists and visitors from all over ...

Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann

A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...

Conjoint Measurement : Methods and Applications

Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...

Corporate and Investment Banking : Preparing for a Career in Sales, Trading, and Research in Global Markets / Fidelio Tata

Provides unique information to prepare graduates and newly hired corporate and investment banking professionals for a career ...

Customer Experience Excellence : The Six Pillars of Growth / Tim Knight

Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...

Demand Planning : Processi, metodologie e modelli matematici per la gestione della domanda commerciale

Il libro Demand Planning analizza metodi quantitativi, modelli matematici e processi aziendali per la gestione e la pianificazione ...

Digital Marketing Fundamentals : OMCP's Official Guide to OMCA Certification / Greg Jarboe, Matt Bailey, Michael Stebbins

you’ll find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting ...

Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative / Anthony Iannarino

This guidebook suggests putting yourself in a “one-up” position, where you, as the salesperson, come to a client in a ...

GN Company for Face Masks and Hand Sanitizers Production نور عماد علام ؛ غيث ابراهيم قطف ؛ إشراف د. فكتوريا خنوف

If there is any product that has been in high demand in Pharmacies and Supermarkets since the advent of the corona virus, ...

Handbook of Marketing Decision Models

The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...

How to Build Your Brand : Implementing a Proven and Effective Process / Laurence Lubin

Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that ...

Integrated Marketing Communications : A Global Brand-Driven Approach / Philip J. Kitchen , Marwa E. Tourky

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...

Marketing 5.0: Technology for Humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...

Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing / Jenna Tiffany

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...

Total Books: 1 - 20 /36