How to Build Your Brand : Implementing a Proven and Effective Process / Laurence Lubin
Publication year: 2022
ISBN: 9781032121499
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Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. Develop highly motivating brand concepts that link to our values and aspirations. Create the tactical roadmap to implement the concepts.
Subject: Business, Marketing, Management and Marketing, Relationship Marketing, Economics, Finance, Business & Industry, Business Management, Customer Relationship Management, Sales, Marketing & Service
