Marketing for Sustainable Development: Rethinking Consumption Models / Sihem Dekhili
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...
Lire la suitePick Up The Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales / Alex Goldfayn
In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant, ...
Lire la suite
Principles of marketing / Lloyd C Harris; Philip Kotler; Gary Armstrong; Hongwei He
Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social ...
Lire la suite
Product Customization
For the majority of industrial companies, customizing products and services is among the most critical means to deliver true ...
Lire la suite
Retailing in the 21st Century
Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well ...
Lire la suiteSelling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers / Jeb Blount
In Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales ...
Lire la suiteSocial Media For Small Business: Marketing Strategies for Business Owners / Franziska Iseli
Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. ...
Lire la suite
Stochastic Optimization
The search for optimal solutions pervades our daily lives. From the scientific point of view, optimization procedures play ...
Lire la suite
The Conversion Code: Stop Chasing Leads and Start Attracting Clients / Chris Smith
In this book, you'll learn to: Increase your lead conversion rate, reduce your cost per lead and improve your overall ROI ...
Lire la suite
The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline / Danilo Zatta
In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert ...
Lire la suite
The Road to Luxury: The New Frontiers in Luxury Brand Management / Ashok Som, Christian Blanckaert
The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, ...
Lire la suite
The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers / Mante Kvedare, Christian Milner Nymand
This guide will help you: Navigate the world of virtual sales Overcome the barriers of virtual customer interaction Evaluate ...
Lire la suite
Time-Varying Network Optimization
Network flow optimization analyzes optimization problems on networks; hence, network optimization is reflected in many application ...
Lire la suite
Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Lire la suite
Video Marketing : Create Engaging Video Campaigns to Drive Brand Growth and Sales / Jon Mowat
Provides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
Lire la suite
Why Popcorn Costs So Much at the Movies
How Prices Matter rices are ubiquitous, so much so that their importance to the smooth operation of a market economy (even ...
Lire la suite
