Electronic Books

Total Books: 441 - 460 /487

This handbook provides a multilevel view on family policies, combining insights on family policy outcomes at different levels ...

Investigates the history of Arabian sūqs from their pre-Islamic beginnings to the present. Collecting evidence from archaeological ...

This book considers the issue of exchange rate policymaking from a political economy perspective. It illustrates both theoretically ...

To many people, the words ‘leader’ and ‘humble’ are not natural bedfellows. Yet once they have grasped the definition ...

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert ...

Discusses management techniques, communication skills, and relationship building tactics to become effective and successful ...

The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, ...

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...

The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...

Provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...

It offers a glimpse into the opening door of semantic technologies by means of concentrated examples of semantic applications ...

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...

The random-walk technique, well known in physics, is also the basic model in finance, upon which are built, for example, ...

The Sun Gate Hotel & Resort invested a location at the Coast of Latakia to open up new doors for people to enjoy and relax ...

It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting ...

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...

This guide will help you: Navigate the world of virtual sales Overcome the barriers of virtual customer interaction Evaluate ...

The Waste Market undertakes the interesting task of examining the creative ways in which a handful of European countries, ...

The aim of this study is to clarify the role of advertising on the purchasing behavior of consumers to achieve the goal in ...

Drive revenue and grow your business by using the powerful concept of scarcity.

Total Books: 441 - 460 /487