Electronic Books

Total Books: 421 - 440 /487

The impact of Neuromarketing for the businesses and the country is relevant. Its implicit and automatic processes lead to ...

The purpose of this research is to explore how the use of guerrilla marketing affects consumer behavior in terms of brand ...

This book provides an empirical and theoretical examination of the short- and medium run impacts of technological advances ...

In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged ...

This book is an outcome of the EU’s Horizon 2020 project ‘Financial and Institutional Reforms for an Entrepreneurial ...

This book builds on the European Union’s (EU) Horizon 2020 project ‘Financial and Institutional Reforms for an Entrepreneurial ...

This book brings together up-to-date findings on the regional dimensions of European labour markets. It provides a conceptual ...

A concise analysis of the evolution of monetary policy and banking institutions over the past sixty years that stresses the ...

This book have three themes have been central to Leydesdorff's research: (1) the dynamics of science, technology, and innovation; ...

Delves into the reality of large public projects, to show how they can be managed effectively and efficiently, recognising ...

This book analyzes the transition toward a low-carbon energy system in Europe under the aspects of flexibility and technological ...

The increasing capacity of digital networks and computing power, together with the resulting connectivity and availability ...

Based on the German case, this book highlights the increasing flows of migration and the internationalisation of individual ...

evaluates the impact of situational crime prevention measures implemented by social media platforms to identifying, blocking, ...

We compare between two types of trading systems at Bahrain Bourse; the first one is called auction trading while the second ...

The study aim to examine the relationship between macroeconomic variables and the Saudi Arabia stock market over the period ...

The aim of this paper is to empirically research the degree of influence of social media on consumer behavior from a marketing ...

This volume contains the proceeding softhe Internet of Things (IOT)Conference 2008, the ?rst international conference of ...

Takes a three-part approach that helps to understand and chart scholarship in the discipline of International Business (IB). ...

The NASDAQ Stock Market has been reengineered in recent years from a competitive dealer market to a modern hybrid. The broader ...

Total Books: 421 - 440 /487