Electronic Books

Total Books: 41 - 60 /260

Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...

Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...

Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...

Content Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...

CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder ...

The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...

Creating Mobile Games: shows you how to create a basic game and make it a professional one (by adding a pro look-and-feel ...

This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications ...

Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...

These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...

Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...

Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...

The purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...

Decision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...

Decision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...

The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process ...

Total Books: 41 - 60 /260