Electronic Books

Total Books: 241 - 260 /332

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...

A perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...

The majority of studies on the quality of life have been conducted in Western contexts and are based on Western participants. ...

Provides a toolkit to structure, compose and design questionnaires for business application Delivers an accessible guide ...

Use of big data and analytical methods for decision making Social media and mobile channels for communicating with customers ...

Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well ...

Brings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...

Offers a fresh method of assessing and managing risks in SMEs, by adopting a multidisciplinary approach. In small and medium ...

This book describes recent innovations in food systems based on root, tuber and banana crops in developing countries. These ...

The Syrian market have relied on the basic scarcity product tactics, but creativity and uniqueness have become more in need, ...

Data science techniques being applied not only for cyber security but also for every application area—including healthcare, ...

In Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales ...

This book introduces advanced concepts in service provisioning and service engineering, including semantic concepts, dynamic ...

Semantic Web services combine Web services communication technology with the intelligent processing of ontology-based metadata ...

Semantic Web Services, Processes and Applications brings contributions from researchers who study, explore and understand ...

The book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough ...

This book makes a case for a socially inclusive energy transition and illustrates how engineering and public policy professionals ...

In Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business ...

Presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. ...

Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. ...

Total Books: 241 - 260 /332