Retailing Management / Michael Levy, Barton Weitz, Dhruv Grewal
Publication year: 2022
ISBN: 1264157444
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Use of big data and analytical methods for decision making Social media and mobile channels for communicating with customers and enhancing their shopping experience Issues involved in providing a seamless multichannel experience for customers Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions E94Impact of globalization on the retail industry
Subject: Business, Management, Retail trade Management
