Book Details


Service Franchising

Publication year: 2006

ISBN: 978-0-387-28256-5

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The book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.

Subject: Business and Economics, Asia, China, Russia, business, marketing