Electronic Books

Total Books: 1 - 20 /21

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...

Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...

Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...

The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...

3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 ...

Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...

Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...

This book presents insider reports from high-profile international consultancies which allow practitioners, scholars and ...

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework ...

This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation ...

This book is a must read for all those interested in building successful global brands and for all those interested in China ...

In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been ...

Proves how important, but also how easy it is to integrate natural light into planning and thus into the design of healthy ...

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute ...

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...

Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...

Explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments ...

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...

Total Books: 1 - 20 /21