الصفحة 1
الصفحة 1
Media resistance : Protest, dislike, abstention
his book is about those who dislike, protest, and try to abstain from media, both new and old. It explains why media resistance persists and answers two questions: What is at stake for resisters and how does media resistance inspire organized action? Yet, despite the interest in media scepticism and dislike, there seems to be no book on the market discussing media resistance as a phenomenon in its own right. This book explores resistance across media, historical periods and national borders, from early mass media to current digital media. Drawing on cases and examples from the US, Britain, Scandinavia and other countries, media resistance is discussed as a diverse phenomenon encompassing political, professional, networked and individual arguments and actions.
Gottfried Wilhelm Leibniz : The Art of Controversies
All these perspectives (and more) are united in what this book identifies as his Art of Controversies, which might also be called an Art of Dialectical Cooperation. For it is based on the idea that knowledge production, acquisition, and evolution is not a one-man affair, but the result of the cooperation of many, coming from different perspectives; whence it follows that not only tolerance vis-à-vis the other, but also valuing the other’s contribution and integrating it – whether it stems from another age, continent, culture, discipline, religion, or individual – is indispensable. This dialectical Leibniz that emerges from the selected texts here translated, commented, and interpreted in the light of their context, isn’t for sure the familiar one. Yet, perhaps surprisingly.
Energy branding : Harnessing consumer power
Demonstrating the potential of building strong brands in the energy sector, This book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market.
