الصفحة 1
الصفحة 1
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African Biodiversity : molecules, organisms, ecosystems

BIOTA is an interdisciplinary research project focusing on sustainable use and conservation of biodiversity in Africa (http://www.biote-africa.de). Session titles were Biogeography and Speciation Processes, Phylogenetic Patterns and Systematics, Diversity Declines and Conservation, and Applied Biodiversity Informatics

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Manage IT! : Organizing IT Demand and IT Supply

Discusses the IT management tasks and the objects involved. This book outlines traditional IT management; deals with controlling IT; and, tackles the financial, personnel, purchasing, legal and security aspects in IT. It explains the effects of striving for 'utility computing' and control of IT by means of 'IT portfolio management'.

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Knowledge and Information Visualization : Searching for Synergies

The basic ideas underlying knowledge visualization and information vi- alization are outlined. In a short preview of the contributions of this volume, the idea behind each approach and its contribution to the goals of the book are outlined. 2 The Basic Concepts of the Book Three basic concepts are the focus of this book: "data", "information", and "kno- edge". There have been numerous attempts to define the terms "data", "information", and "knowledge", among them, the OTEC Homepage "Data, Information, Kno- edge, and Wisdom" (Bellinger, Castro, & Mills, see http://www.syste- thinking.org/dikw/dikw.htm): Data are raw. They are symbols or isolated and non-interpreted facts. Data rep- sent a fact or statement of event without any relation to other data. Data simply exists and has no significance beyond its existence (in and of itself). It can exist in any form, usable or not. It does not have meaning of itself.

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Communications and Networking : An Introduction

Communications and Networking: An Introduction provides a clear and easy to follow treatment of the subject, written specifically for undergraduates who have no previous experience in the field. The author takes a step by step approach, with examples and exercises designed to give the reader increased confidence in using and understanding communications systems. Topics covered include communications technologies, networking models and standards, local area and wide area networks, network protocols, TCP/IP-based networks and network management.

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Marketing 5.0 : Technology for Humanity

Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models.

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A Modern Introduction to Probability and Statistics : Understanding Why and How

A Modern Introduction to Probability and Statistics has numerous quick exercises to give direct feedback to the students. In addition the book contains over 350 exercises, half of which have answers, of which half have full solutions. A website at www.springeronline.com/1-85233-896-2 gives access to the data files used in the text, and, for instructors, the remaining solutions. The only pre-requisite for the book is a first course in calculus; the text covers standard statistics and probability material, and develops beyond traditional parametric models to the Poisson process, and on to useful modern methods such as the bootstrap.

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