الصفحة 1
الصفحة 1
Graphic Design Solutions
A comprehensive reference on graphic design for print and screen media. It introduces the principles of design and how they apply to the various graphic design disciplines--all explained and illustrated with vivid, professional art and diagrams. Providing a solid foundation for typographic design, advertising design and graphic design, its in-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more.
Graphic design school : The principles and practice of graphic design ; 8th ed.
Graphic Design School, covers the fundamentals of design including: Color, typographic rules and typefaces, web design and layout, and app or social media design. Information architecture, file organization, and content management. The importance of coding requirements and SEO. Case studies, designer biographies, and student assignments for testing skills and concepts. Revisits traditional printing techniques such as risograph and screen printing
Graphic Design School : The principles and practice of graphic design ; 7th ed.
Develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Seventh Edition offers all new examples from web, app, social media, magazines, websites and books, presenting a comprehensive overview of the visual communications profession. This updated edition includes guidance and media examples using the latest in grahpic design software, and traditional printing techniques such as risograph and screen printing are revisited. Pedagogical tools throughout the text focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design. Coveres : color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Graphic Design School, 7th Edition includes full-color illustrations throughout, as well as case studies, designer biographies, and student assignments for testing skills and concepts.
Graphic design : Learn it, do it
An introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences, those interested in the what, why and how of graphic design. The "what" is effective graphic design, a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory, typography and page layout. Focus on the "why" of design begins with the reasons why we communicate.
Design Thinking for Visual Communication
Identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used
Design for visual communication : Challenges and priorities
Based on ideas discussed within the framework of the 2016 International Conference on Typography and Visual Communication (ICTVC). This event was initiated at the beginning of the new millennium and has since developed into an internationally respected event. The chapters included in this volume provide evidence of visual communication as an established discipline where critical research informs design practice, printing history lays the foundations for future projects, and professional practice benefits from cross-disciplinary collaborations.
Arabic AI-generated adverts = إعلانات عربية مولدة بالذكاء الاصطناعي
In the ever-evolving landscape of digital marketing, our groundbreaking platform emerges, harnessing the power of artificial intelligence to revolutionize the creation of marketing campaigns. This innovative solution seamlessly combines neural networks, natural language generation, and multimedia processing capabilities to generate comprehensive and personalized marketing assets from a single product image. At its core, the platform leverages deep learning models that analyze the visual characteristics of the uploaded product image and identifies key features and attributes to define the product category, this enables the generation of compelling and persuasive marketing content tailored to the specific product. The platform's multi-faceted approach encompasses three distinct components: text generation, poster creation, and video advertisement production. Utilizing advanced natural language generation techniques, it crafts engaging marketing text that captures the essence and unique selling points of the product. Simultaneously, its image processing capabilities produce visually stunning promotional posters that blend the product image with eye-catching graphics and typography. along with creating captivating video advertisements optimized for social media and online advertising campaigns.
