الصفحة 1
الصفحة 1
Trendo guest : Application for restaurants reservations
Trendo guest is a bilingual (arabic/english) application designed to streamline restaurant reservations and enhance customer experience. it offers tailored interfaces for customers, restaurant admins, and system admins. Key features include instant booking, interactive table selection, real-time availability, and flexible reservation management. The project integrates market research, swot and pestel analysis, and technical / financial feasibility studies. It applies agile methodology for development and planning. The system supports digital marketing, data analytics, and secure payment options. Future plans include expansion, tourism partnerships, and sustainability initiatives.
The Sun Gate Hotel & Resort Marketing Plan
The Sun Gate Hotel & Resort invested a location at the Coast of Latakia to open up new doors for people to enjoy and relax and entertain themselves with high quality of services and amenities. The Sun Gate Hotel & Resort will follow the desire of customers who seek more exciting, breathtaking, relaxing experience, and a luxuries services and hospitality methods, and rooms and accommodation facility that includes all equipment required to satisfy and treat our customers with an expert well trained staff. There are many reasons for choosing the investment of the hotel & resort; The Sun Gate Hotel and Resort wants to make a new brand name of its own and a positioning in the customers' minds letting them enjoy every moment to lead them to satisfaction.
Social marketing in action : Cases from around the world
This textbook provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: Upstream vs. downstream social marketing, SWOT, competition - fundamentals of social marketing, ethics - formative and evaluative research - theories applied in social marketing and a historical perspective on social marketing, Also part II features 24 social marketing case studies that demonstrate the application of social marketing principles.
Innovation Project Management : Methods, Case Studies, and Tools for Managing Innovation Projects
Specific ideas discussed in Innovation Project Management include: Continuous versus discontinuous innovation, incremental versus radical innovation, understanding innovation differences, and incremental innovation versus new product development Identifying core competencies using SWOT analysis and nondisclosure agreements, secrecy agreements, and confidentiality agreements Implications and issues for project managers and innovation personnel, active listening, pitching the innovation, and cognitive biases Measuring intangible assets, customer/stakeholder impact on value metrics, customer value management programs, and the relationship between project management and value
