الصفحة 1
الصفحة 1
Social commerce : Marketing, technology and management
Examines the latest trends in E-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.
Pragmatic Philanthropy : Asian Charity Explained
This cutting edge text considers how Asian philanthropists and charitable organizations break with Western philanthropic traditions and examines the key traits and trends that make social investment in Asia unique. Based on 30 case studies of excellent social delivery organizations (SDOs) and social enterprises as well as interviews with ultra-high net-worth individuals throughout Asia, this book examines which characteristics and strategies lead to successful philanthropy and social delivery organizations. Providing evidence based findings on philanthropy, social investment and social delivery organizations in Asia, this book provides invaluable resources for those wishing to deepen their understanding of the sector and what this means for political and economic development in the region.
New Frontiers in Social Innovation Research
Interest in social innovation continues to rise, from governments setting up social innovation 'labs' to large corporations developing social innovation strategies. Yet theory lags behind practice, and this hampers our ability to understand social innovation and make the most of its potential. This collection brings together work by leading social innovation researchers globally, exploring the practice and process of researching social innovation, its nature and effects. Combining theoretical chapters and empirical studies, it shows how social innovation is blurring traditional boundaries between the market, the state and civil society, thereby developing new forms of services, relationships and collaborations. It takes a critical perspective, analyzing potential downsides of social innovation that often remain unexplored or are glossed over, yet concludes with a powerful vision of the potential for social innovation to transform society.
Emerging Economic Models for Sustainable Businesses : A Practical Approach
Analyses economic models that look at value propositions, creation and capture with ‘People, Planet and Profit’ deeply embedded in each stage of the value chain. The contributions bring out the interplay between new standards, evaluation frameworks, technology innovation and other emerging tools to show how they create a sustainable business. For this, they lean on learnings from successful sustainable businesses. Business leaders will find that this book provides deep insights on improving their existing sustainable practices, and speeding up the transition from linear to circular, narrow stakeholder driven to community driven.
