الصفحة 1
الصفحة 1
Mechanics of Materials
Provides a precise presentation of subjects illustrated with numerous engineering examples that students both understand and relate to theory and application. The tried and true methodology for presenting material gives students the best opportunity to succeed in this course. From the detailed examples, to the homework problems, instructors and students can be confident the material is clearly explained and accurately represented.
Human physiology
Clear explanations and a solid learning framework based on integrating clinically germane information with knowledge of the body’s physiological processes have made Human Physiology a market-leading text.
Human genetics : concepts and applications
Human genetics is about variation more than about illnesses, and increasingly about the common rather than about the rare. Once an obscure science or an occasional explanation for an odd collection of symptoms, human genetics is now part of everyday conversation. This book shows students how and why that is true.
Handbook of civil engineering calculations
Covering all aspects of civil engineering calculations in an easy-to-understand format, the new edition of the 'Handbook of Civil Engineering Calculations' has been revised and updated with over 500 key calculations that show you exactly how to compute the desired values for a particular design-going quickly from data to finished result.
Handbook for Building Construction : Administration, Materials, Design, and Safety
Shows, step-by-step, how to work through the many stages of a building construction project―from planning and material selection through compliance, safety, and quality assurance. Written by a pair of highly respected experts in the industry, Handbook for Building Construction: Administration, Materials, Design, and Safety contains best practices, real-world examples, and practical applications. You will discover how to develop design specifications, understand complex codes and regulations, and apply the best methods for building construction jobs of all sizes.
Goodman & Gilman's the pharmacological basis of therapeutics ; 13th ed.
Correlates pharmacology with related medical sciences, to reinterpret the actions and uses of drugs in light of advances in medicine and the basic biomedical sciences, to emphasize the applications of pharmacodynamics to therapeutics, and to create a book that would be useful to students of pharmacology and to physicians.
Ganong's review of medical physiology
Focuses particularly on including only material that is of the highest yield. We have thoroughly revised the learning objectives for every chapter, reorganized and updated the text to ensure that all objectives are clearly addressed in a logical order, aligned chapter summaries so that the take-home messages quickly address each learning objective in turn, and expanded the number of review questions so that readers also have the ability to check their understanding and retention of every objective covered.
Fundamentals of investments : Valuation and management
Traditionally, investments textbooks tend to fall into one of two camps. The first type has a greater focus on portfolio management and covers a significant amount of portfolio theory. The second type is more concerned with security analysis and generally contains fairly detailed coverage of fundamental analysis as a tool for equity valuation. Today, most texts try to cover all the bases by including some chapters drawn from one camp and some from anothe
Fundamentals of electric circuits ; 7th ed.
Presenting circuit analysis in a manner that is easier to understand, this title offers a balance of theory, worked and extended examples, practice problems, and real-world applications, combined with over 468 new or changed homework problems. It also includes over 100 "Design a Problem" exercises integrated into problem sets.
Essentials of business law
A practical, concise, and broad-based introduction to the vibrant field of business law. Both the traditional areas of law, such as contracts and property, and the emerging areas of law, such as e-commerce and environmental, are covered in short, informative chapters written to capture the essence of each topic. The objective of the text throughout its coverage is ease of use, ease of teaching, ease of assessment, and ease of understanding.
Environmental Risk Assessment : Quantitative Measures, Anthropogenic Influences, Human Impact
The world is a dirty place and getting dirtier all the time. The reasons for this ever-increasing lack of cleanliness are not hard to find, being basically caused by the actions of the six billion people who inhabit the planet. The needs of the people for air, water, food, housing, clothing, heating, materials, oil, gas, minerals, metals, chemicals, and so forth have, over the centuries, given rise to a variety of environmental problems that have been exacerbated or been newly created by the industrialization of the world, the increase in population, and the increase in longevity of the population. The costs of cleaning even fractions of the known environmental problems are truly enormous, as detailed in the volume Environmental Risk Analysis (I. Lerche and E. Paleologos, 2001, McGraw-Hill). The chances of causing new environmental problems, and their associated costs of clean up, are equally challenging in terms of anthropogenic influences and also of the natural environmental problems that can be triggered by humanity.
Digital marketing
Covers general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to “do digital marketing.” grounded in marketing theory and concepts taking a strategic and analytical approach with global examples - relevant chapters designed through “thinking about global digital marketing” “legal and ethical issues” “privacy and security considerations” and “value creation” latest digital marketing tools with emphasizing current marketing trends and showcasing how tools should be applied - hands-on digital marketing exercises, including mocking up a website (using tools, not programming), creating google search ad campaigns, creating social media and community content with additional direction toward industry certifications such as google ads, social media, and email marketing.
Design of Concrete Structures
Presents the basic mechanics of structural concrete and methods for the design of individual members subjected to bending, shear, torsion, and axial forces. It additionally addresses in detail applications of the various types of structural members and systems, including an extensive presentation of slabs, beams, columns, walls, footings, retaining walls, and the integration of building systems
Data driven : Harnessing data and AI to reinvent customer engagement
Data Driven will show you how to: Target and delight your customers with unprecedented accuracy and success, Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal, Capture, organize, and analyze data from every source and activate it across every channel, Create a data-powered marketing strategy that can be customized for any audience, Serve individual consumers with highly personalized interactions, Deliver better customer service for the best customer experience, Improve your products and optimize your operating systems, Use AI and IoT to predict the future direction of markets. Also you’ll discover the three principles for building a successful data strategy and the five sources of data-driven power.
Data Communications and Networking with TCP
Teaches the principles of networking using TCP/IP protocol suite. It employs a bottom-up approach where each layer in the TCP/IP protocol suite is built on the services provided by the layer below.
Data Communications and networking
Helps students understand the basics of data communications and networking, and the protocols used in the Internet in particular by using the protocol layering of the Internet and TCP/IP protocol suite. Technologies related to data communication and networking may be the fastest growing in today's culture.
Marketing ; 16th ed.
Expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact. The 16e continues its real-world focus with “Marketing Matters,” “Making Responsible Decisions,” “Insights about me,” “Applying Marketing Metrics,” “Integration of the Customer Journey” and “Building your Marketing Plan” features throughout. Key marketplace changes related to the pandemic such as curbside pick-up, touchless payment, and delivery have been incorporated.
Management : Leading & collaborating in a competitive world
Management: Leading and Collaborating in a Competitive World is the perspective of a current or future manager and emphasizes six essential performance dimensions: cost, quality, speed, innovation, service, and sustainability. This bottom-line, results-oriented approach is a unique hallmark of this text. Leadership is also a vital theme and includes working collaboratively toward outstanding results
Launching the imagination : A comprehensive guide to two-dimensional design
Launching the Imagination treats design as both a verb and a noun—as both a process and a product. Through an immersion in 2D, 3D, and 4D concepts and possibilities, students develop visual thinking strategies that will serve them throughout their studies and their careers. They discover that design is deliberate—a process of exploring a wide range of solutions and choosing the most promising option for development. They are encouraged to analyze each resulting solution thoughtfully in order to produce the clearest and most inventive solution to each assignment.
