الصفحة 1
الصفحة 1
Internationalization and Economic Policy Reforms in Transition Countries
The project is devoted to analyzing the internationalization of the Russian economy and the associated changes in major policy fields. This book contains the revised analytical papers from the St. Petersburg conference in 2003 when the city celebrated its 300 year anniversary. We are very grateful to the Leontief Center for excellent organization of the conference.
International Economic Policy Coordination
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.
Locational Tournaments in the Context of the EU Competitive Environment : A New Institutional Economics Approach to Foreign Direct Investment Policy Competition between Governments in Europe
The last decade has witnessed a dramatic change in attitude towards foreign direct investment (FDI) and a significant increase in competition between governments to attract FDI as a result. These "locational tournaments" are perpetuated not simply by classical factor endowments, but also by government interventions that impact both market imperfections and FDI flows.
