Analyzing the availability of fin tech and its role in enhancing the strategic : Performance of Syrian banks using the balanced scorecard

Aims to examine the role of financial technology (FinTech) in enhancing the strategic performance of Syrian banks by analyzing its impact on the four dimensions of the balanced scorecard : financial performance, customer satisfaction, internal process quality, and learning and growth. Amid economic and technological challenges, integrating fintech emerges as a strategic tool to boost operational efficiency, reduce costs, and promote financial inclusion. The study explores the experiences of several Syrian banks in implementing modern financial technologies, such as digital banking and smart payment systems, while evaluating key financial indicators like return on assets (ROA) and return on equity (ROE).