الصفحة 1
الصفحة 1
Methods in consumer research ; Vol 2 : Alternative approaches and special applications
Brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, While also looking at health-related Issues in consumer science, Including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations.
Designerly ways of knowing
The concept of ‘designerly ways of knowing’ emerged in the late 1970s in association with the development of new approaches in design education. Professor Nigel Cross first clearly articulated this concept in a paper called ‘Designerly Ways of Knowing’ which was published in the journal Design Studies in 1982. Since then, the field of study has grown considerably, as both design education and design research have developed together into a new discipline of design. This book provides a unique insight into a field of study with important implications for design research, education and practice. There are chapters covering the following topics: the nature and nurture of design ability / creative cognition in design / the natural intelligence of design / design discipline versus design science and expertise in design.
