الصفحة 1
الصفحة 1
International Economic Policy Coordination
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.
Intellectual Property Management : The Role of Technology-Brands in the Appropriation of Technological Innovation
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The theoretical discussions are supported by two extensive case studies on Bayer Aspirin and Cisco Systems as well as an extensive econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand equity develop along the technology-life-cycle and indicates how companies can, by an integrated technology and brand equity management, appropriate the returns of their initial technological advantage in the long-run. The implications of the findings for business companies as well as researchers are clearly revealed.
ERP Systems and Organisational Change : A Socio-technical Insight
ERP (Enterprise Resource Planning) systems are now the backbone of the information systems in public and private sector organisations. This book provides a unique and comprehensive insight into ERP systems, from both a social and a technical viewpoint.
Carbon and Its Domestication
Carbon is chemically versatile and is thus the body and soul of biological, geological, ecological and economic systems. Its appropriation by humans through diversion of its biogeochemical cycle has been a mainstay of development. This domestication is characterized by a number of thresholds: control of fire, development of agriculture, expansion of Europe, fossil-fuel use and biotechnology. All have exacted an environmental toll, not least being climatic change and biodiversity loss. Carbon management now and in the future is a ‘hot’ political issue.
Arguing on the Toulmin model : New essays in argument analysis and evaluation
In The Uses of Argument Stephen Toulmin proposed a new model for the layout of arguments, with six components: claim, data, warrant, qualifier, rebuttal, backing. Toulmin’s model has been appropriated, adapted and extended by researchers in the fields of speech communications, philosophy and artificial intelligence. The volume aims to bring together the best contemporary reflection in these fields on the Toulmin model and its current appropriation.
